Semmelweis Reflex
Published Thursday 16 November 2023 at 12:33
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The illusory truth effect is a cognitive bias wherein repetition increases the perceived truthfulness of a statement, regardless of its actual validity. In other words, if an assertion or piece of information is encountered repeatedly, people are more likely to believe it's true, even if they might initially recognize it as false. This phenomenon underscores the power of familiarity - as a statement becomes more familiar, our brains mistake this familiarity for the truth. [+]
