Frames as Thinking Contexts
Published Thursday 16 November 2023 at 11:46
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Motivated cognition is an important concept in understanding how we perceive the world and why we tend to assign unrealistically high trust to information received by those close to us and whom we hold in high esteem, and members of groups of which we are also part, as opposed to other people and members of other groups. [+]
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Chong and Druckman, in the context of media and communications, claim that framing takes two principal formats – equivalency and emphasis frames. Equivalency frames refer to statements which are logically equivalent but phrased differently. Thus, the phrasing causes individuals to alter their preferences [+]
